By Wisam Abdulaziz
Article Date: 2007-06-25
If you've got an eCommerce website you understand perfectly the need to generate a reliable stream of traffic to your venue.
Reliable and steady traffic means reliable and steady profits. Of course, there are many factors that come into play when you are dealing with developing and then maintaining a strong traffic flow to your website. Chief amongst these considerations is gaining the trust of prospective customers or clients when it comes to your eCommerce website. Through this article, you will be provided with an overview of tactics and strategies that you can employ when it comes to gaining the trust of prospective customers or clients for your eCommerce website.
Develop and Design an Appealing Site
One of the most important steps that you will need to take in order to gain the trust of prospective customers or clients is to ensure that your eCommerce website is attractive. Consumers naturally are more inclined to put their trust in an eCommerce website that is professional in its appearance. Business is lost each and every day in cyberspace due to the unprofessional appearance of some eCommerce website venues.
Testimonials can be Useful and Helpful
Another method that you can employ to instill confidence and to gain the trust of prospective customers or clients is the inclusion of testimonials from satisfied customers or clients at your eCommerce website. History oftentimes is the best indication of future performance. Therefore, by including testimonials from satisfied customers or clients at your eCommerce website, you will be taking an important and meaningful step in gaining the confidence of prospective customers or clients.
List Affiliations at Your Website
If you are part of any association or organization, you should include those affiliations at your website. For example, if your business is part of a Chamber of Commerce or some sort of recognized Internet organization or association, you would be well served by listing this information at your eCommerce website.
"Contact Us" - Make Sure They Really Can …
Everywhere eCommerce website has a "contact us" section or link at the site. However, it is surprising how often these "contact us" devices, links or pages do not function correctly. You need to make certain that any mechanism that you are using to allow for contact between a prospective customer or client and your eCommerce website actually works. You need to make sure that the "contact us" mechanism is user friendly - that a consumer does not have to jump through a bunch of hoops to connect with you. Finally, you need to make certain that when a prospective customer or client makes contact with you that you respond in a timely manner. This will help to foster a sense of trust between a prospective customer or client and your eCommerce website.
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