Newsletter Archive 2009

The Email Design Guide for Non-Designers

Even the savviest of marketing professionals asks themselves this question. And while a great subject line and offer certainly broaden the appeal of your email, design plays a critical role as well. But the quirks and limitations of email mean that sometimes a beautiful visual design can work against your objective.

htp://www.ecommercetrends.com/2009/0730.html

07.30.09

Email Marketing Still Going Strong

Email marketing represents about as good a way as ever of promoting eCommerce, according to some new statistics. Click-through rates may or may not quite be at all-time highs, but some progress definitely appears to be taking place.

htp://www.ecommercetrends.com/2009/0727.html

07.27.09

Decrease Shopping Cart Abandonment With New PayPal Tools

If you use PayPal as a payment method, and depending on the technical ability of your cart, you might have had trouble with abandon carts in the past. However a recent survey conducted by comscore on behalf of PayPal aimed to answer the question why shoppers abandon their carts.

htp://www.ecommercetrends.com/2009/0713.html

07.13.09