Recently, Amazon carried a ‘buy one, get one free’ promotion on DVD box sets for its customers. Due to a technical problem, however, customers were able to ‘get one free, get another free’ instead.
Pay-per-click advertising doesn't always smile upon budget-minded businesses; even "clean" PPC campaigns (i.e., ones that aren't plagued by click fraud) can be costly. Why not dump the whole thing, then? Some users of Mountain Media's software have been able to do just that - without hurting their rankings.
