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Newsletter Archive 2007


The E-commerce Balancing Act
If you operate an e-commerce business, you'll know intimately well the balancing act constantly playing out in your mind and in your strategic and tactical planning processes.

htp://www.ecommercetrends.com/2007/0827.html
08.27.07

ECommerce Consumer Study - Highlights Customer Service

An international survey of more than 4,300 consumers, found that 23 percent considered their customer service experience ‘'significantly better," and an additional 38 percent felt it was ‘'somewhat better" while only 12 percent thought it was worse.

htp://www.ecommercetrends.com/2007/0820.html
08.20.07

The Average Conversion Rates

A question I am asked frequently is what is the average conversion rate for an e-commerce website or for any website for that matter. There is a basic answer and a more complicated yet more practical one.

htp://www.ecommercetrends.com/2007/0806.html
08.06.07