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Newsletter Archive 2013


Amazon Prime Was Gifted To A Lot Of People During The Holidays
In late November, Amazon finally allowed its customers to gift Amazon Prime subscriptions to their friends and family members. Free two-day shipping for a year is the perfect gift for the frequent Amazon shopper, but it was hard to say if this new gifting option would actually lead to more subscribers.
Date: 2013-12-30
Tips For Ecommerce AdSense Sites From Google
Google has made available a recent Hangout on Air with a couple of Googlers from the ecommerce team, who discuss some conversion and optimization tips for ecommerce AdSense publishers.
Date: 2013-12-02
Build Custom Apps for your business - Try for free
Zoho Creator is a custom application builder with which anyone can build their own custom applications. It sports an easy drag-n-drop interface that simplifies app building for everyone. Click here to build your own app. It's fast, easy and free!
Date: 2013-11-19
Google Rolls Out New AdWords Campaign "Limited By Budget" Estimator!
For campaigns with "limited by budget" alert in AdWords, Google has rolled out new campaign daily budget estimator. The view of the new pop-up was tweeted by Sergey Rusak of WordStream.
Date: 2013-11-04
Beyond the Shopping Cart: Sales Tax & the Internet Retailer
Shopping cart software has many capabilities. Unfortunately, many etailers only use a fraction of available features.
Date: 2013-10-08
Social News You Should Know
It’s a story that we’ve heard repeatedly: Young social network grows but makes no money. Young social network looks to monetize. Sometimes it works, sometimes it does not. Will it work for Snapchat? We’ll find out.
Date: 2013-10-07
Bing Replaces Bing Shopping with Product Search!
Bing has replaced the Bing Shopping with Product Search. The feature integrates product results within Bing search results instead of showing them in separate destination. Bing continues to offer paid and free ways to have the product listed in the results.
Date: 2013-09-09
Wait, it's Christmas already? For ecommerce marketers it is…
According to the latest survey, 41 percent of the eCommerce content is shared on Pinterest, which makes it the top social network in the online retail category. 37 percent content is shared on Facebook, while Twitter acquires third rank with 17 percent share. Pinterest is also a favorite among travel and hospitality sites, acquiring 19 percent of total share while Facebook still acquires 58 percent share.
Date: 2013-08-19
Pinterest Outsmarts Facebook on eCommerce Content Sharing!
According to the latest survey, 41 percent of the eCommerce content is shared on Pinterest, which makes it the top social network in the online retail category. 37 percent content is shared on Facebook, while Twitter acquires third rank with 17 percent share. Pinterest is also a favorite among travel and hospitality sites, acquiring 19 percent of total share while Facebook still acquires 58 percent share.
Date: 2013-07-29
ABCs of Ecommerce Success
In part one of The ABCs of Ecommerce Success I outlined some important thinking which I consider makes up some very basic foundational elements of a successful ecommerce business. I talked about how many stores adopt a ‘traffic’, ‘product’, ‘website’ (TPW) mentality and how falling into this trap can often end up hurting your business before it ever has a chance.
Date: 2013-07-15
Changing Federal Sales Tax Laws - Be Ready
It's been all over the news. If it passes, it could significantly change the way remote sellers operate. The Senate approved, the White House supports, it's gone to the House... but what does it all mean?
Date: 2013-07-09
Top 3 Overlooked Metrics in Google Analytics for Ecommerce Websites
In my last blog post I wrote about my Top 10 Dashboard Widgets in Google Analytics for eCommerce Websites. Today, I will be telling you about the specific metrics important to eCommerce sites – including ones you may have overlooked.
Date: 2013-06-24
Top 10 Widgets for Google Analytics Ecommerce Dashboard
As many of you may (or may not) know, Google Analytics is a wonderful source of website performance data, and it can be especially useful for ecommerce sites. However, Google Analytics can also be a time consuming, and sometimes scary, adventure sifting through deserts of irrelevant data trying to find that one oasis of actionable data. Luckily, Google Analytics has put that oasis right in front of your eyes with its customizable dashboard widgets, and they are no mirage.
Date: 2013-06-17
Increase Your Checkout Conversion Rate [Free Trial]
A website is no different from a physical retail store in that people want to feel like they're getting service. Websites and physical stores suffer a similar problem: it's shocking how many people shop all the way to checkout and decide to opt out of the purchase!
Date: 2013-06-13
New Google Chrome Update Enables In-App Payments Via Google Wallet
The latest Chrome build includes in-app payments for Chrome packaged apps in a move that brings Google Wallet integration right to the browser.
Date: 2013-06-03
Google Shopping Comes to India; Still in Beta Phase!
Google Shopping has marked its entry in India, but is still in the testing phase. The feature has been rolled out for selected users, which means only a few of you will be able to see the product listings from online retailers on the right side of the page.
Date: 2013-05-13
Lawsuit From eBay Seller For Negative Feedback Dropped
We recently told you about a particularly odd lawsuit in which an eBay seller was suing a buyer for feedback left on their page. The seller, Med Express, was suing the buyer, Amy Nicholls, over her complaint on the eBay feedback page that her product had arrived with an extra $1.44 postage due.
Date: 2013-04-22
Tax free online shopping is so yesterday.
Just like technology, sales tax is constantly evolving. However, the changes in sales tax legislation aren't as noticeable as moving a headphone jack. Services and products that weren't taxable yesterday may be today and you don't even know it.
Date: 2013-04-09
Retailers: Increase In-Store Sales with AdWords Offer Extensions
Google AdWords has introduced another exciting product in the long line of updates coming with the new Enhanced Campaigns rollout. One of the new, potentially phenomenal, features currently in a limited release is Offer Extensions. Offer Extensions allow businesses to add a promotion or offer at the end of their AdWords ads.
Date: 2013-04-01
Cease And Desist Order Sent To Square In Illinois
Mobile payments startup Square has apparently run afoul of the Illinois Department of Financial & Professional Regulation.
Date: 2013-03-11
More Countries Getting Google Shopping
Google announced in November that it was rolling out the new Google Shopping experience to the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. Today, the company says the transition in these countries just began on February 13.
Date: 2013-02-25
Google's Shopping Experience To Improve With Purchase Of Channel Intelligence
Update: We’ve now received confirmation from Google that it has signed a deal to acquire CI. A Google spokesperson tells WebProNews, "We want to help consumers save time and money by improving the online shopping experience. We think Channel Intelligence will help create a better shopping experience for users and help merchants increase sales across the web."
Date: 2013-02-11
How to Convert More Customers with Your Product Pages
One of my biggest pet peeves about shopping is the confusion that occurs when I’m looking at several similar products but am not sure which one is right for me. At a brick-and-mortar store, I can just hunt for a friendly, helpful salesperson (sometimes).
Date: 2013-01-28
Ecommerce and Sales Tax Legislation
In the 1930s, the first local sales taxes were created to increase government revenue. Now in 2013, states are facing crushing budget deficits and, as a result, ecommerce has become a direct target for sales tax collection.
Date: 2013-01-22
Offline Selling Options Coming To eBay?
Last year, eBay began testing a same-day shipping service called eBay Now in San Francisco. Merchants in the test group were able to offer the service to customers for $5.
Date: 2013-01-07