The Dangers of Publishing your Website in Another Language
Publishing your website in another language is like managing a brand new website. It demands people who are expert in writing and editing in that language. The standard of English on the Web, for example, is often poor, even for those whose native language it is. It can be embarrassingly bad for websites publishing English as a foreign language.
http://www.ecommercetrends.com/2003/1218.html
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12.18.03 |
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Choosing an Effective Content Manager
Content Management is a term that is not new to IT and marketing organizations. However, this terminology can take on several different meanings. The context discussed in this paper provides ordinary businesses with the ability to build meaningful Web content to author, structure, approve, archive, and publish content to maintain a fresh and pleasing Web presence.
http://www.ecommercetrends.com/2003/1117.html
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11.17.03 |
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Why
Personalization Hasn't Worked Online
Personalization
hasn't worked because most people don't have a compelling
reason to personalize. It hasn't worked because the cost
of doing it well usually significantly outweighs the benefits
it delivers. It hasn't worked because managers have seen
it as some Holy Grail of content management.
http://www.ecommercetrends.com/2003/1021.html
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10.21.03 |
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Is
Adsense Going To Turn Associate Programs Obsolete?
When Google introduced their new Adsense
revenue sharing program, people began to wonder if things
would change. Certain questions have been burning in people's
mind like: what's going to happen to Associate Programs,
how do they compare against Google's Adsense and will
Adsense cause Associate Programs to be obsolete?
http://www.ecommercetrends.com/2003/0930.html
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09.30.03 |
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Improve
Conversion by Measuring the Key Scenarios on Your Web Site
What's
the conversion rate of your web site? If you don't know,
you're not alone. Based on feedback from a recent webcast,
more than 66 percent of marketing executives surveyed
didn't know their conversion rates. Yet, the same group
of executives agreed that “converting more visitors”
was the most important web site objective.
http://www.ecommercetrends.com/2003/00924.html
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09.24.03 |
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Press
Release SEO - Media Kit Linking Campaign
Search
Engine Optimization requires strategizing as well as optimizing
for SEO firms seeking online visibility for their clients.
Last month a client of our firm sought counsel on their
web strategy for an already optimized site. We had tightened
up their keywords, focused their content and appropriately
titled each well crafted page.
http://www.ecommercetrends.com/2003/0915.html
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09.15.03 |
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The
Truth About Pay Per Click Marketing
The
key to an effective Pay-Per-Click program is driving the
“right” traffic to your website. Since you pay every time
someone clicks through to your site you want to attract
only visitors who are interested in your product or service.
And you want to be sure that, when they arrive at your
site, they can find what they’re looking for— quickly.
http://www.ecommercetrends.com/2003/0826.html
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08.26.03 |
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Content
Management : Critical Skill of the Modern Manager
The
Internet has changed how organizations manage. Historically,
management was focused on 'walking and talking.' Today,
'reading and writing' are becoming more and more central.
This trend is reinforced by a recent META Group study,
which found that 80 percent of business people choose
email as their primary communication tool.
http://www.ecommercetrends.com/2003/0812.html
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08.12.03 |
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FREE
Guide shows you simple, affordable Fraud Protection Against
All 3 Major Threats
Overture
search advertising is the most effective way for businesses
and customers to connect online. You bid on keywords and
your business can appear in search results on the Web's
premier sites, attracting buying customers looking for
precisely what you sell.
http://www.ecommercetrends.com/2003/0730.html
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07.30.03 |
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Special
Offer from Overture Search Advertising
Overture
search advertising is the most effective way for businesses
and customers to connect online. You bid on keywords and
your business can appear in search results on the Web's
premier sites, attracting buying customers looking for
precisely what you sell.
http://www.ecommercetrends.com/2003/0715.html
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07.15.03 |
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Things
To Know If You're Marketing On The Internet
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Content
Management: Seeking The Silver Bullet
There
is no silver bullet that will solve your web content problem.
There is no magical formula, no sleek software, that will
take away the pain of badly written, badly organized content.
Creating quality content that is well organized requires
a lot of training, skill and hard work.
http://www.ecommercetrends.com/2003/0616.html
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06.16.03 |
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Paid
Performance: A New Pricing Structure For SEO Companies
Pricing
structures" have always been the source of much discussion
among professional SEO's. Knowing how much to charge for
SEO services is difficult, and it depends on so many factors.
So in the beginning, most SEO's tend to charge less for
their services, then spend hour upon hour getting results
for their clients.
http://www.ecommercetrends.com/2003/0519.html
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05.19.03 |
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Marketing
To Seniors On The Net
I've
been active in Internet marketing since 1996, including
working with several businesses that acquire customers
solely over the Web. Not long ago, while assisting a client
who markets specifically to seniors, I had the biggest
surprise of my life!
http://www.ecommercetrends.com/2003/0506.html
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05.06.03 |
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Use
your traffic analysis to boost conversions
Acquire,
Convert and Retain More Customers -A winning formula for
every
web site
Every web site shares three fundamental objectives: Acquire
more qualified visitors for the lowest cost; Convert those
visitors into customers; and Retain those customers for
repeat business. Find out how to leverage the Web for
the greatest results.
http://www.ecommercetrends.com/2003/0312.html
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03.12.03 |
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Mobile
Operators Team Up for m-Commerce
Well,
February was certainly a wild ride, with Google's purchase
of Pyra, and Overture's purchase of Alta Vista. Watch
for the importance of blogs as a marketing tool to increase,
as well as a new and vastly improved Alta Vista.
http://www.ecommercetrends.com/2003/0303.html
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03.03.03 |
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WebTrends
Reporting Center 6.0 -- Free Pocket Guide!
Small
actions can lead to big results
Get the free guide and find out how you can leverage the
Web to acquire, convert and retain more qualified customers
for the lowest cost. And learn how to leverage web analytics
to help you achieve your acts of genius.
http://www.ecommercetrends.com/2003/0207.html
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02.07.03 |
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EBay
Launches Marketplace for Small Businesses
Today's
issue delivers some recent trends in online sales - from
small businesses setting up shop at eBay, to selling your
goods on Google's new ecommerce search engine Froogle.
In addition, we have a great article on buying advertising
from online auctions.
http://www.ecommercetrends.com/2003/0203.html
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02.03.03 |
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