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Newsletter Archive 2016


Get the Low-Down on Influencer Marketing
Research shows that 82% of people are highly likely to follow the recommendation of a micro-influencer, and influencer marketing returns $6.85 for every dollar spent on paid media — making influencer marketing one of the most effective forms of advertising in today’s landscape. But, many brands are falling short and greatly missing the mark (and opportunities to turn fans into consumers).


Date: 2016-11-16


Convert Website Visitors Into Buyers With StreamSend
According to BigCommerce, the average eCommerce website has a two to three percent conversion rate. This means that 97% of the people who visit your site are not buying! Capture a larger portion of your web visitors with browse abandonment campaigns.


Date: 2016-10-06


Fight Fraud with Real-Time ID Verify Cloud Service
Did you know that eRetailers lose $4 for every dollar of fraudulent charges online? How much is fraud costing your business? Personator matches name-to-address to verify true customer ID. Know who's behind the credit card. Not only will you save money, you’ll have something even better – peace of mind.


Date: 2016-09-29


Don't Get Caught With Your Tax Down This Holiday Season
We know that in the world of retail, the holidays come early — in the form of months of preparation for the busiest days of the year. Maintaining sales tax compliance can get lost in the shuffle. That's where Avalara comes in.


Date: 2016-09-01


Your eCommerce Benchmark Report for 2016.
Have you ever wondered how much traffic your competition is seeing from mobile?


Date: 2016-04-12


Businesses Have More Ways to Sell Products with Shopify
A lot of businesses are about to have a lot more ways to sell their products with Shopify. The company announced that it is giving developers tools to build new sales channels to put Shopify into more and more apps. Right off the bat, eBates, Houzz, Wanelo are getting them, and more will be on...


Date: 2016-03-30


Ecommerce Trends to Look for in 2016
The online shopping space only continues to grow with each passing year, and along with that, so does the amount of tools and features that can help businesses better tap into that upward trend. One of the more interesting trends has been the merger between online and offline shopping, and that too is only on...


Date: 2016-02-29


Etsy Rolls Out Express Checkout with Apple Pay on iOS App
Etsy announced that it’s rolling out Express Checkout with Apple Pay on in its iOS app. This lets buyers skip the shopping cart and check out in two steps. The feature became available for signed-in US users on desktop and mobile web last year, but the Apple Pay integration with the app is brand new.


Date: 2016-02-09


Pinterest Announces Launch of Price Drop Notifications for Buyable Pins
Pinterest announced the launch of price drop notifications for Buyable Pins. Now, if a Buyable Pin a user has saved drops in price, they’ll get a notification. According to Pinterest, there are already over a million Buyable Pins with reduced prices every day. This added functionality should make this info more visible to interest parties..


Date: 2016-01-04