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Why Social E-Commerce Is A Game Changer For Retailers This Holiday Season

By Stephanie Purinton

October 27, 2015

As social media sites like Pinterest and Twitter begin to make product purchases as easy as a few clicks, brands are beginning to recognize the e-commerce potential of their social media activity and capitalize on it. Since 2013, sales from social media commerce for the top 500 retailers have risen 26%, to $3.3 billion, according to Business Insider and the Internet Retailer's Social Media 500.

For marketers planning their holiday content, pushing e-commerce content that's supported by a social media activation has two major benefits. First, social media platforms like Facebook and Twitter allow for major media pushes with paid support, along with the ability to connect with consumers one-to-one (see our Organishâ„¢approach). Second, since consumers rely heavily on word-of-mouth when making purchases, brands that make personalized connections with customers can trust that those customers will share the story of their positive experience with other potential shoppers.

A great recent example of a [...]

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