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EcommerceTrends
How Facebook Ads Drives Sales For Ecommerce Retailer Canvas On Demand

By Jim Tobin

September 29, 2015

I recently had the chance to sit down with Gavin Jocius, who runs eCommerce retailers Canvas on Demand and great BIG canvas to talk about how they use Facebook ads to drive eCommerce success.

Because they can measure the return on a given ad instantly, their organization is constantly adding new ad creative and testing it.

They’re able to feed more budget to the high performing ads and pull down the ads that don’t effectively drive sales. Take a moment to listen to our conversation.

The major points covered in the discussion include:

  • Mobile customers behave differently: From the time on page to the number of items they look at, the mobile customer than a desktop customer, so the mobile experience must be customized to accommodate that.

  • Facebook is a great partner but tough to keep up with: Since Facebook has a hacker culture, it can be difficult to keep up with their frequent changes. But Gavin gave Facebook lots of credit as an excellent partner.

  • Budgets should be flexible: While the [...]

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