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Status Report On How Social Platforms Are Behaving In Respect To Ecommerce

By Chris Crum

August 11, 2015

The social media landscape is getting more complex, but also potentially more helpful for ecommerce businesses almost by the day. The big social platforms like Facebook, Twitter, Instagram, and Pinterest have all been working on features that will help businesses sell products to users. Ultimately, it’s all great for businesses selling online, and will only continue to become more so with increased availability of various features.

That said, there is a clear frontrunner in terms of which of these social platforms is actually helping sellers the most. It should come as no surprise as to which one that is. It’s the one with 1.49 billion monthly active users and that’s had a major motion picture made about it.

Which social media platform has been most helpful to your ecommerce efforts? Why? Let us know in the comments.

ChannelAdvisor has a new report (via MarketingLand) looking at online retail trends based on a poll of 200 online retailers including 100 in the US and 100 in the UK. 35% of US respondents and 38% of UK [...]

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