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EcommerceTrends
Facebook Buy Button Can Now Be Used By Shopify Merchants

By Chris Crum

June 16, 2015

Shopify and Facebook announced an expanded beta test for the Facebook buy button, which was first announced last July. The announcement comes on the heels of Pinterest's big Buyable Pins announcement, which also includes Shopfiy as a partner, and opens up that functionality to thousands of Shopify merchants.

While Shopify has been working with Facebook on this for the last year, the Pinterest announcement may have lit a fire under Facebook's behind to get something moving here, particularly as a lot of studies are focusing on social-driven ecommerce.

Shopify says a small group of its merchants are already using the feature, but the beta test is now being expanded to a wider variety of businesses.

"The buy button allows consumers to easily purchase items they see on their News Feed or on Pages without leaving Facebook," says Shopify's Satish Kanwar. "Buying is safe and secure, and consumers can optionally choose to save their payment information with Facebook for future purchases. This makes purchasing easier, [...]

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