Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.

EcommerceTrends
Etsy Looks To Improve Quickly As It Goes Public

By Chris Crum

April 27, 2015

Etsy just went public, opening at $16 a share and quickly raising $500 million valuing the company at $3.5 billion as shares jumped as high as $32 at opening.

As the company goes public, it's obviously going to face a lot more pressure to grow and, and that means its' going to have to regularly make improvements for both sellers and consumers. It seems like a good time to look at how Etsy has been trying to make its platform better to sellers leading up to the IPO.

Just over a year ago, Etsy added custom recommendations for buyers, which opened up a new channel for visibility for sellers.

"Half of the buyers received an email with the same set of items, and the other half received custom sets of items based on their individual shopping preferences," said Etsy's heather Burkman about a test the company ran. "The group with customized recommendations were twice as likely to come back and purchase than the group that received the same set. Not only do custom recommendations better connect the right buyers with the [...]

Continue Reading
 
 
Today's Top Videos:
Amazon Dash Button Appears To Not Be A Joke
About a year ago, Amazon unveiled the Amazon Dash, a way for people to add items to their shopping lists from their homes by scanning them with the device or using the microphone to tell it what they need. [...]
Watch Video
Google Says More About Mobile-Friendly Ranking Signal
About a month ago, Google announced that it would begin using mobile-friendliness as a ranking signal starting on April 21. This gave webmasters some time to prepare to avoid potentially devastating effects in search results. This is a major update considering that people are only searching Google more frequently from their mobile devices. [...]
Watch Video
What To Expect From Skype For Business
Back in November, Microsoft announced that Lync would become Skype for Business, and that it would come with a new client experience, new server release, and updates in Office 365. While Lync already gave users instant messaging and Skype audio calling, the new offering would add video calling and the Skype user directory, so you can call any Skype user from any device. Microsoft is now talking about the next steps in the transition. [...]
Watch Video
 

--This email is a service of EcommerceTrends--


2015 iEntry, Inc. All Rights Reserved Privacy Policy Legal

To Be Taken Off This Mailing, Visit This Page.
For other support inquiries go here.