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EcommerceTrends
Will The Amazon Dash Button Be an Ecommerce Success?

By Chris Crum

April 7, 2015

About a year ago, Amazon unveiled the Amazon Dash, a way for people to add items to their shopping lists from their homes by scanning them with the device or using the microphone to tell it what they need.

Now, the company has announced an extension of Dash with the Amazon Dash Button. Given the timing of the announcement and the nature of the product, you might think Amazon was playing an April Fools' joke on you, but it appears to be a real offering.

Prime members can get branded buttons for products they use regularly (like coffee creamer, laundry detergent, diapers, etc.), and when they're getting low on stock, they can just press the button to order more.

"Dash Button comes with a reusable adhesive and a hook so you can hang, stick, or place it right where you need it," says Amazon. "Keep Dash Button handy in the kitchen, bath, laundry, or anywhere you store your favorite products. When you're running low, simply press Dash Button, and Amazon quickly delivers household favorites so you can skip the last-minute [...]

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