|January 12, 2015|
|Groupon Expands Upon ideeli Functionality|
|By Chris Crum|
Back in January, Groupon acquired fashion retailer ideeli for $43 million in cash to extend its presence in fashion and apparel. Such offers had already been popular on Groupon, and the company pointed to research estimating the off-price fashion market to be around $40 billion.
"By adding ideeli to our family, we're better suited to grab a bigger slice of this market as we continue to position Groupon as the place you start when you want to do or buy just about anything, anytime, anywhere," a spokesperson for Groupon told us at the time.
"Groupon's brand, reach and vision as an ecommerce destination make it a tremendous place to continue to grow our company," [...]
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