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January 12, 2015
Chris Crum Groupon Expands Upon ideeli Functionality
By Chris Crum
Back in January, Groupon acquired fashion retailer ideeli for $43 million in cash to extend its presence in fashion and apparel. Such offers had already been popular on Groupon, and the company pointed to research estimating the off-price fashion market to be around $40 billion.

"By adding ideeli to our family, we're better suited to grab a bigger slice of this market as we continue to position Groupon as the place you start when you want to do or buy just about anything, anytime, anywhere," a spokesperson for Groupon told us at the time.

"Groupon's brand, reach and vision as an ecommerce destination make it a tremendous place to continue to grow our company," [...]

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Recent Articles:
Should You Expect Conversions From Your Social Media Campaign?

Social media might not be all that great for ecommerce. At least not yet. Sure, it's wonderful for branding and general marketing, but as far as getting actual conversions, the channel is severely lacking, according to some sources. Do you see significant conversions from social media referrals? How does it stack up to other channels […]

The post Should You Expect Conversions From Your Social Media [...]

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