|December 8, 2014|
|Should You Expect Conversions From Your Social Media Campaign?|
|By Chris Crum|
Social media might not be all that great for ecommerce. At least not yet. Sure, it's wonderful for branding and general marketing, but as far as getting actual conversions, the channel is severely lacking, according to some sources.
Do you see significant conversions from social media referrals? How does it stack up to other channels like search and email? Let us know in the comments.
Bounce Exchange conducted a survey, and found that 83% of online marketers believe social media marketing is important for their businesses, but after analyzing over $1 billion U.S. ecommerce transactions, it found that social media marketing efforts only account for about 1.2% of total site conversions. [...]
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