|September 15, 2014|
|A List Of The E-Commerce Categories Growing The Fastest|
|By Chris Crum|
E-commerce is booming, and the coming holiday season will only fuel the fire. New research finds that consumer purchase intent is skyrocketing for many e-commerce categories.
Do you expect your own online sales to increase significantly this year? Let us know in the comments.
Nielsen says online purchase intention rates for over half of the twenty-two consumer product categories it measures have doubled between 2011 and 2014. The categories seeing the highest growth are ebooks, event tickets, computer software, sporting goods, toys and dolls, music, videos/DVDs/games, baby supplies, flowers, cars, alcoholic drinks, and pet-related products. [...]
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As you may recall, eBay bought payments platform Braintree for $800 millionlast fall. Now, PayPal and Braintree have introduced One Touch, a new way to pay for things in mobile apps. In fact, it’s the fastest way to do so, according to the company.
One Touch payments are open for developer beta with select merchants for the time being. Those using the Braintree v.zero SDK and all PayPal app users will be able to use it soon. In a post on the PayPal blog, the company says:
With One Touch, PayPal’s 152+ [...]
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