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August 4, 2014
Tim Peter e-Commerce SEO: How to avoid eBay's $200 million Panda mistake
By Tim Peter
You think you've got e-Commerce SEO problems? Well, did you hear how Google's Panda update is going to cost eBay about $200 million in revenue this year? While $200 million is, ahem, only about 1% of eBay's annual revenues, it still represents–if you'll pardon the technical term–a metric crap ton of money. I've worked with companies that handled billions of dollars in daily turnover and can honestly tell you that no one treats a couple hundred million like it's pocket change.

Now, while you might feel a certain schadenfreude at eBay's struggles, you might also have a nagging worry that you could suffer the same fate. The Panda penalty, that is, if not the $200 million hit.

Here are 8 ways to ensure it doesn't happen to you. [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the “latest buzz and talent trends” related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new “Webmaster Help” video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
Email Marketing and Mobile Commerce Working Together
Custora has released a new report based on its "E-Commerce Pulse" data from over 100 online retailers, 70 million consumers, and $10 billion in transaction revenue. It says that mobile e-commerce has hit an all-time high, which is hardly surprising.

According to the report, the U.S. mobile e-commerce is a $40 billion market with expected sales of $50 billion this year. It's seen $12.2 billion in the first quarter alone.

Custora's Kyle Shepherd writes, "In the past four years, the mobile [...]
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Use This App To Get Others To Sell Stuff For You On eBay Ecommerce Analytics Revamp Comings From Google Two More Major Markets Receive Google Shopping Express
eBay launched a new iPhone app called eBay Valet, which provides sellers with another way to sell on the site. It finds what items are worth, then sends them in for valets to sell them for you. Take pictures of your items, and the app gives you an [...] Google announced the beta release of a "complete revamp" of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product performance. It will let you analyze how far shoppers get into the shopping funnel, and where you lose them, and help you understand what products are viewed [...] Google announced that it is expanding Google Shopping Express, its same-day product delivery service, to Manhattan and West Los Angeles. So far, it has only been available in the Bay Area and the Peninsula & San Jose area. "Suddenly [...]
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- MarketingNewz - InvestNewz - AdvertisingDay
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