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June 2, 2014
Chris Crum Ecommerce Analytics Revamp Comings From Google
By Chris Crum
Google announced the beta release of a "complete revamp" of its ecommerce analytics, which it says will provide richer insights into pre-purchase shopping behavior and product performance.

It will let you analyze how far shoppers get into the shopping funnel, and where you lose them, and help you understand what products are viewed the most, which are frequently abandoned in cart, and of course, those that convert well. Users can upload rich metadata and create rich user segments.

"Enhanced Ecommerce is designed to keep pace with the remarkable rise of online retail, which grew another 30% year over year in 2013," says product manager Marcia Jung. "Digital data has played an essential role in that growth, offering deep insights into shopper behavior and letting retailers make smarter decisions. But needs are rapidly increasing and retailers are [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
Two More Major Markets Receive Google Shopping Express
Google announced that it is expanding Google Shopping Express, its same-day product delivery service, to Manhattan and West Los Angeles. So far, it has only been available in the Bay Area and the Peninsula & San Jose area.

"Suddenly realize that you're designated snack mom tomorrow and don't have time to run to the store?" writes Jenna Owens, General Manager of Operations of Google Shopping Express. "Or need to bring a new board game to this week's game night but would rather avoid traffic [...]
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Etsy Wholesale Launches Publicly This Summer, Releases New Details How to instantly establish trust and authority with your website 5 Reasons Social Media Should Be a Part of Your Ecommerce Strategy
Etsy announced the pricing for Etsy Wholesale for when it launches publicly this summer. There will be a one-time joining fee of $100 for sellers, and the company will get a 3.5% transaction fee for wholesale purchase orders, the same as those for [...] Trust is something you have to earn, but impatient customers are ready to let you earn it easily. Here are a few ways to quickly earn their trust.

Understanding your customers and how they buy is critical to how you set about establishing trust and authority in their eyes. My caveat: whatever you read here is valid only to the [...]
Many online businesses understand the innate value in social media networking to increase their web traffic and ultimately their profit margins; yet, surprisingly, some do not or have not yet begun to tap into the benefits that social media [...]
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