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March 31, 2014
David Leonhardt How to instantly establish trust and authority with your website
By David Leonhardt
Trust is something you have to earn, but impatient customers are ready to let you earn it easily. Here are a few ways to quickly earn their trust.

Understanding your customers and how they buy is critical to how you set about establishing trust and authority in their eyes. My caveat: whatever you read here is valid only to the point that you test it out and decide that it works for you … or that it does not work for you.

In my previous post, I showed how most people shopping for a service from an individual will not seek out articles to determine their level of expertise. They will look for other things. In the case of designers, they will look for visual samples. But for lawyers and accountants and many medical services and others, they will look for other signs of expertise and trust. [...]

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Today's Top Videos:
Matt Cutts Talks About A Typical Day In Spam-Fighting Matt Cutts Talks About A Typical Day In Spam-Fighting
The latest "Webmaster Help" video from Google is an interesting (and long) one. Google webspam king Matt Cutts talks about a day in the life of someone on the webspam team. [...]
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Join Zuckerberg In Reflecting On Your Time On Facebook As It Turns 10 Join Zuckerberg In Reflecting On Your Time On Facebook As It Turns 10
Today marks Facebook's tenth anniversary. Mark Zuckerberg has posted some thoughts on the last ten years, which began with going out for pizza with some friends, and sharing how excited he was about launching [...]
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Google To Writers: Don't Upload Articles To Directories Google To Writers: Don't Upload Articles To Directories
Google has put out a new "Webmaster Help" video advising webmasters and writers against submitting articles to online article directories. It's been pretty well-known that Google isn't incredibly fond of these types [...]
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Recent Articles:
5 Reasons Social Media Should Be a Part of Your Ecommerce Strategy
Many online businesses understand the innate value in social media networking to increase their web traffic and ultimately their profit margins; yet, surprisingly, some do not or have not yet begun to tap into the benefits that social media affords when it comes to marketing and growing one's online or drop shipping business. The following five reasons are strong evidence why social media is integral to any ecommerce strategy in today's digital marketplace.

Who are You?

Sure, customers are [...]
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New 'Premier' Club Debuted By Newegg Amazon Marketplace Had A Huge Year In 2013 Amazon Prime Was Gifted To A Lot Of People During The Holidays
Online retailer Newegg has just announced a new subscription service that offers expedited shipping, exclusive deals, and more. They're calling it Newegg Premier and it'll run you $49.99 a year. You can sign up for Newegg Premier beta [...] Amazon announced that 2013 was a record-setting year for Amazon Marketplace sellers, and that it now has over 2 million of them. Throughout the year, sellers sold over a billion units worldwide, worth tens of billions of dollars, the company says. Marketplace sellers had a particularly good holiday season with over 13 million units [...] In late November, Amazon finally allowed its customers to gift Amazon Prime subscriptions to their friends and family members. Free two-day shipping for a year is the perfect gift for the frequent Amazon shopper, but it was hard to say if [...]
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