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EcommerceTrends (Enable Images to Fully Enjoy)
December 2, 2013
Chris Crum Tips For Ecommerce AdSense Sites From Google
By Chris Crum
Google has made available a recent Hangout on Air with a couple of Googlers from the ecommerce team, who discuss some conversion and optimization tips for ecommerce AdSense publishers.

They walk you through a presentation on how to make the most of the holiday season. More specifically it gets into creating a user-friendly experience, and capturing mobile opportunities, as well as improving profitability through advertising.

The video is about a half hour long.

In related news, Google announced the launch of a new mobile anchor ad for AdSense on smartphones. With this, ads will be anchored at the bottom of the user’s screen as they scroll, unless they dismiss [...]

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Recent Articles:
Google Rolls Out New AdWords Campaign "Limited By Budget" Estimator!
For campaigns with "limited by budget" alert in AdWords, Google has rolled out new campaign daily budget estimator. The view of the new pop-up was tweeted by Sergey Rusak of WordStream.

The budget estimator provides:

• Estimated clicks and impressions on weekly basis

• Cost per week for individual proposed budget setting [...]
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Social News You Should Know Bing Replaces Bing Shopping with Product Search! Wait, it's Christmas already? For ecommerce marketers it is…
It’s a story that we’ve heard repeatedly: Young social network grows but makes no money. Young social network looks to monetize. Sometimes it works, sometimes it does not. Will it work for Snapchat? We’ll find out. Snapchat Adds [...] Bing has replaced the Bing Shopping with Product Search. The feature integrates product results within Bing search results instead of showing them in separate destination. Bing continues to offer paid and free ways to have the product listed in the results. Here's a screenshot of how the new integrated experience will look like. The [...] Yes, it’s that time again. The most wonderful time of the year…at least if you’re in retail and/or ecommerce. It’s the proverbial “Christmas in July,” when Santa’s elves begin planning for the [...]
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