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EcommerceTrends (Enable Images to Fully Enjoy)
August 19, 2013
Kari Rippetoe Wait, it’s Christmas already? For ecommerce marketers it is…
By Kari Rippetoe
Yes, it’s that time again. The most wonderful time of the year…at least if you’re in retail and/or ecommerce. It’s the proverbial “Christmas in July,” when Santa’s elves begin planning for the biggest shopping season of the year, including the two biggest shopping days of the year for both brick & mortar stores and ecommerce websites: Black Friday and Cyber Monday.

If you’re a marketer in the retail industry and/or for an ecommerce website, then I don’t need to convince you that starting your holiday marketing strategy planning now isn’t an option – it’s a requirement. In order to get a leg up on your competitors and get a piece of the shopping mayhem that ensues post-Thanksgiving (and, let’s not kid ourselves, as early as the day after Halloween), you need to plan everything from product offerings, advertising tactics and media buys to ad creative, website updates and cross-channel strategies…and much, much more. But there may be some opportunities to [...]

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Today's Top Videos:
Google: You Probably Shouldn't Link Your 20 Domains Together Google: You Probably Shouldn't Link Your 20 Domains Together
You know how Google has everybody afraid of links? People are also afraid to link to their own stuff in certain ways, and Google's Webmaster Help video today pretty much indicates that this is with good reason.
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Matt Cutts Talks About Site Downtime's Impact On Rankings Matt Cutts Talks About Site Downtime's Impact On Rankings
Google has released a new Webmaster Help video with Matt Cutts addressing the question: If my site goes down for a day, does that affect my rankings?
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'Google Blockbuster' Algorithm Revealed (On Conan) 'Google Blockbuster' Algorithm Revealed (On Conan)
Google recently put out a whitepaper claiming that Google searches can predict box office totals with 94% accuracy. The paper describes how Google arrives at its results by observing searches for a movie's [...]
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Recent Articles:
Pinterest Outsmarts Facebook on eCommerce Content Sharing!
According to the latest survey, 41 percent of the eCommerce content is shared on Pinterest, which makes it the top social network in the online retail category. 37 percent content is shared on Facebook, while Twitter acquires third rank with 17 percent share. Pinterest is also a favorite among travel and hospitality sites, acquiring 19 percent of total share while Facebook still acquires 58 percent share.

John Eklaim, VP Marketing, Gigya said, "Pinterest's sweet spot really is in e-commerce. Pinterest [...]
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ABCs of Ecommerce Success Top 3 Overlooked Metrics in Google Analytics for Ecommerce Websites Top 10 Widgets for Google Analytics Ecommerce Dashboard
In part one of The ABCs of Ecommerce Success I outlined some important thinking which I consider makes up some very basic foundational elements of a successful ecommerce business. I talked about how many stores adopt a ‘traffic’, [...] In my last blog post I wrote about my Top 10 Dashboard Widgets in Google Analytics for eCommerce Websites. Today, I will be telling you about the specific metrics important to eCommerce sites – including ones you may have overlooked.

With the vast number of metrics available to track in Google Analytics, it is easy to get [...]
As many of you may (or may not) know, Google Analytics is a wonderful source of website performance data, and it can be especially useful for ecommerce sites. However, Google Analytics can also be a time consuming, and sometimes scary, [...]
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