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EcommerceTrends (Enable Images to Fully Enjoy)
July 29, 2013
Navneet Kaushal Pinterest Outsmarts Facebook on eCommerce Content Sharing!
By Navneet Kaushal
According to the latest survey, 41 percent of the eCommerce content is shared on Pinterest, which makes it the top social network in the online retail category. 37 percent content is shared on Facebook, while Twitter acquires third rank with 17 percent share. Pinterest is also a favorite among travel and hospitality sites, acquiring 19 percent of total share while Facebook still acquires 58 percent share.

John Eklaim, VP Marketing, Gigya said, "Pinterest's sweet spot really is in e-commerce. Pinterest users tend to pin items that they want to purchase later or that they've already purchased. A number of Gigya ecommerce clients cater to largely female audiences and so does Pinterest, which could be one reason why Pinterest has such a heavy presence in e-commerce sharing".

Gigya in a recent report also revealed that Facebook still provides maximum social logins and shared content. But, as users are seeking variety in social activities, other networks are slowly gaining popularity. While Facebook still gets 52 percent [...]

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