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EcommerceTrends (Enable Images to Fully Enjoy)
July 15, 2013
Eric Leuenberger ABCs of Ecommerce Success
By Eric Leuenberger
In part one of The ABCs of Ecommerce Success I outlined some important thinking which I consider makes up some very basic foundational elements of a successful ecommerce business. I talked about how many stores adopt a ‘traffic’, ‘product’, ‘website’ (TPW) mentality and how falling into this trap can often end up hurting your business before it ever has a chance.

For those that may not have read that article, my ‘traffic’, ‘product’, ‘website’ mentality proposes that stores believe all they need is traffic and if they drive enough traffic to their site, their product will sell itself. They believe the website is simply the channel by which that transaction can be made possible—nothing more.

I proposed this thinking wrong and said that presentation was far more important than any other factor—at least initially. Everyone has heard that ‘image is everything’, and that saying couldn’t hold more true than on the internet where the primary means a [...]

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With the vast number of metrics available to track in Google Analytics, it is easy to get overwhelmed and only focus on the big ones (i.e., cost, revenue, transactions). While these three metrics are often the deciding factor in whether your eCommerce efforts are successful or [...]
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As many of you may (or may not) know, Google Analytics is a wonderful source of website performance data, and it can be especially useful for ecommerce sites. However, Google Analytics can also be a time consuming, and sometimes scary, adventure [...] The latest Chrome build includes in-app payments for Chrome packaged apps in a move that brings Google Wallet integration right to the browser. Google’s François Beaufort said in a Google+ post (via TheNextWeb): Chrome is about to support In app payments for Chrome Packaged Apps thanks to the newly embed Chrome Wallet App also [...] Google Shopping has marked its entry in India, but is still in the testing phase. The feature has been rolled out for selected users, which means only a few of you will be able to see the product listings from online retailers on the right [...]
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