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June 24, 2013
Scott Garrett Top 3 Overlooked Metrics in Google Analytics for Ecommerce Websites
By Scott Garrett
In my last blog post I wrote about my Top 10 Dashboard Widgets in Google Analytics for eCommerce Websites. Today, I will be telling you about the specific metrics important to eCommerce sites – including ones you may have overlooked.

With the vast number of metrics available to track in Google Analytics, it is easy to get overwhelmed and only focus on the big ones (i.e., cost, revenue, transactions). While these three metrics are often the deciding factor in whether your eCommerce efforts are successful or not, you must not overlook the other metrics that feed into these 3 main metrics. Understanding how the other metrics combine and interact with each other to increase revenues, for example, or decrease overall costs, is crucial for truly optimizing your eCommerce website. Discovering the real metrics that drive performance in your account brings you one step closer to understanding “the riddle of steel” (also known as Conan the Barbarian’s epic quest to understand the finer points of eCommerce analytics…I think [...]

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Recent Articles:
Top 10 Widgets for Google Analytics Ecommerce Dashboard
As many of you may (or may not) know, Google Analytics is a wonderful source of website performance data, and it can be especially useful for ecommerce sites. However, Google Analytics can also be a time consuming, and sometimes scary, adventure sifting through deserts of irrelevant data trying to find that one oasis of actionable data. Luckily, Google Analytics has put that oasis right in front of your eyes with its customizable dashboard widgets, and they are no mirage.

Wait, you don’t know how to create [...]
New Google Chrome Update Enables In-App Payments Via Google Wallet Google Shopping Comes to India; Still in Beta Phase! Lawsuit From eBay Seller For Negative Feedback Dropped
The latest Chrome build includes in-app payments for Chrome packaged apps in a move that brings Google Wallet integration right to the browser. Google’s François Beaufort said in a Google+ post (via TheNextWeb): Chrome is about to support In [...] Google Shopping has marked its entry in India, but is still in the testing phase. The feature has been rolled out for selected users, which means only a few of you will be able to see the product listings from online retailers on the right side of the page.

As an example, when you will search for Samsung Galaxy S4 on Google, the [...]
We recently told you about a particularly odd lawsuit in which an eBay seller was suing a buyer for feedback left on their page. The seller, Med Express, was suing the buyer, Amy Nicholls, over her complaint on the eBay feedback page that [...]
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