Be sure to add $$myusername$$@$$mydomain$$ to your address book or safe sender list.




EcommerceTrends (Enable Images to Fully Enjoy)
April 1, 2013
Sarah Bonner Retailers: Increase In-Store Sales with AdWords Offer Extensions
By Sarah Bonner
Google AdWords has introduced another exciting product in the long line of updates coming with the new Enhanced Campaigns rollout. One of the new, potentially phenomenal, features currently in a limited release is Offer Extensions. Offer Extensions allow businesses to add a promotion or offer at the end of their AdWords ads. Customers will click on the offer and be taken to a Google hosted landing page where they can either print the coupon or save it for later in Google Offers. Here’s what it will look like:

Cost & Benefits

Costs for Offer Extensions are the same as traditional clicks, so advertisers can look to Offers for a low-cost way to spread the word about certain promotions or sales. This could be potential competition for the likes of Groupon and LivingSocial, who have high cost for businesses as they take a large percentage of the revenue made with their deals. Offer Extensions provides simple, low cost alternative that could drive traffic, as Google so often reminds us, of people who are actually looking for [...]

Continue Reading


Today's Top Videos:
Learn How To Make Great Widgets For Android Learn How To Make Great Widgets For Android
One of the more unique aspects of Android is its support for home screen Widgets. This support was introduced with Android 1.5 and developers have since created a number of unique, and sometimes utterly amazing, home screen widgets for Android devices. [...]
Watch Video
Microsoft Thinks The Future Of Information Technology Lies In Intelligent Technology Microsoft Thinks The Future Of Information Technology Lies In Intelligent Technology
IT, or Information Technology, according to Webster's is "the technology involving the development, maintenance, and the use of computer systems, software, and networks for the processing and distribution of data." [...]
Watch Video
Matt Cutts Talks Location And ccTLDs Matt Cutts Talks Location And ccTLDs
In Google's latest Webmaster Help video, Matt Cutts discusses location and ccTLDs. Specifically, he responds to the following user-submitted question: [...]
Watch Video
Recent Articles:
Cease And Desist Order Sent To Square In Illinois
Mobile payments startup Square has apparently run afoul of the Illinois Department of Financial & Professional Regulation.

In a cease and desist order sent to Square, the Illinois department says that Square is “engaged in the business of transmitting money in Illinois, as defined by the Act, without the required license.”

The “act” that they refer to is the state’s “Transmitters of Money Act,” which says that: [...]
Read More...
More Countries Getting Google Shopping Google's Shopping Experience To Improve With Purchase Of Channel Intelligence How to Convert More Customers with Your Product Pages
Google announced in November that it was rolling out the new Google Shopping experience to the United Kingdom, Germany, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland. Today, the company says the transition in these [...] Update: We’ve now received confirmation from Google that it has signed a deal to acquire CI. A Google spokesperson tells WebProNews, "We want to help consumers save time and money by improving the online shopping experience. We think Channel Intelligence will help create a better shopping experience for users and help merchants [...] One of my biggest pet peeves about shopping is the confusion that occurs when I’m looking at several similar products but am not sure which one is right for me. At a brick-and-mortar store, I can just hunt for a friendly, helpful [...]
Read More... Read More... Read More...
Other iEntry Business Resources:
- WebProNews - SalesNewz - eCommNewz iEntry Inc.
- Jayde - CareerNewz - WebsiteNotes
- MarketingNewz - InvestNewz - AdvertisingDay
--This email is a service of EcommerceTrends--


2013 iEntry, Inc. All Rights Reserved Privacy Policy Legal