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January 28, 2013
Stoney deGeyter How to Convert More Customers with Your Product Pages
By Stoney deGeyter
One of my biggest pet peeves about shopping is the confusion that occurs when I’m looking at several similar products but am not sure which one is right for me. At a brick-and-mortar store, I can just hunt for a friendly, helpful salesperson (sometimes).

On a website, it’s not that easy. Your key salesperson is, of course, your content. However, there’s more to it than that. In my latest post on Search Engine Land, 11 Simple Conversion Strategies Many Product Pages Fail to Incorporate, I talk about all the subtle but critical techniques you can use to move the shopper through the buying process.

Hopefully, you’ll find these tips as helpful as that friendly salesperson (when you can find [...]

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Recent Articles:
Offline Selling Options Coming To eBay?
Last year, eBay began testing a same-day shipping service called eBay Now in San Francisco. Merchants in the test group were able to offer the service to customers for $5.

eBay reportedly also has some other interesting options in pilot phase. All Things D’s Tricia Duryee spoke with several eBay execs about a handful of tests the company is running including eBay Now.

One of the tests lets would be sellers have eBay employees come to their homes to pick up items and deliver them to [...]
Google Video: Creating Unique Content Pages on Ecommerce Sites! Amazon Gives $3 Credit To Patient Prime Members Eight Ways to Improve Your Online Checkout
Webmasters have a common question – ‘We’ve an ecommerce site that has hundreds of pages. How come I can create unique meta details for these pages?’ Matt Cutts has come with an explanation on a GoogleWebmasterHelp video. [...] If you’re an Amazon Prime member and plan on doing a lot of holiday shopping on the site this year, you may want to get started early. That way, you can benefit from the expanded “No-Rush Delivery” option that Amazon is attaching to eligible items. [...] Shopping cart abandonment is the bane of e-commerce sites. Fairly recent studies by Forrester and MarketingSherpa indicate shopping cart abandonment rates are higher than 50%. That can certainly add up to a great deal of lost revenue for [...]
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