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Building A Better User Experience In Your Shopping Cart By Gabriel Goldenberg While working on some ecommerce affiliate sites, I tried to find the ecommerce merchant's shipping prices. Unfortunately, it's a remarkable pain in the neck to find shipping info at most mom-n-pop ecommerce stores. I think it's because they place a blind reliance in their ecommerce store's shopping cart. The problem is that the cart was usually created by a programmer – not a customer service rep. So the priorities in design were easy coding, not easy buying. As a result, lots of shopping carts cause SMBs to lose sales. Photo credit: Dan Chace, aka Lacrymosa Here are some examples of what not to do, and why they're bad ideas. If the ecommerce cart you want acts this way, switch! Continue Reading

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