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Providing Customers Incentives To Return By Denise O'Berry It costs twice as much to gain a new customer as it does to hold on to an existing one. There are six proven actions any small business can take to ensure a customer stays a customer. 1. Provide a Progress Report – Show your customer or client the work you've been doing and the results you've achieved. By giving them something they can read and react to, questions are answered and suspicions are erased. What's more, the customer may realize they need you to do additional work. 2. Meet Face-to-Face – If most of your dealings are done over the phone, make a point of holding face-to-face meetings periodically. Meeting in person says you are interested in there business and it gives you an opportunity to literally see things that you can help address. Continue Reading

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