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01.25.10 ComScore Reveals Top-Growth Among Ecommerce Categories By Shawna Fennell According to the latest press release from ComScore,retail sites continued to climb in December as Americans scoured the Web for deals this holiday season. Among the top-gaining Retail sub-categories were Jewelry/Luxury Goods/Accessories, Sports/Outdoor, and Flowers/Gifts/Greetings sites, each growing more than 20 percent versus November. Jewelry/Luxury Goods/Accessories sites attracted nearly 23 million visitors during the month, representing a 30-percent increase from November. eBags, Inc. led the category with 2.9 million visitors (up 28 percent), followed by Coach.com with 2.2 million visitors (up 26 percent), Zale Corporation with 2.1 million (up 48 percent) and Kay Jewelers with 1.7 million (up 69 percent). Sports/Outdoor sites grew to nearly 39 million visitors during the month, a 25-percent increase versus November, led by eBay Sports U.S. with 5.1 million visitors (up 21 percent), which was closely followed by Cabelas, Inc. with 5.0 million visitors (up 26 percent). DicksSportingGoods.com grabbed the #3 position with 4.6 million visitors (up 39 percent), followed by SportsAuthority.com with 2.9 million visitors (up 29 percent). Host Unlimited Websites - Only $7.95 a Month Get Started Now Flowers/Gifts/Greetings sites saw a 23-percent gain, reaching nearly 39.8 million unique visitors in December. AmericanGreetings Property led the category with 13.6 million visitors (up 18 percent), followed by Gifts.com with 6.8 million (up 49 percent), Hallmark with 5.6 million (up 46 percent) and 1-800-Flowers.com, Inc. with 2.9 million (up 48 percent). Check out the full press release Comments About the author: Shawna Fennell is the founder and CEO of 1Choice4YourStore, an authorized Yahoo! Merchant Solutions Developer and the host of the Yahoo Store Power Hour. Shawna has been building Yahoo! Stores since 2000 when she started her first store as a single mom with two children working out of her living room. Today she has an office with over 25 employees dedicated to helping store owners build, grow and succeed with their ecommerce stores.Check out the 1 Choice Blog for tips, free e-books, and more!

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