| Recent
Articles |
Wikipedia is the Next Google
Fear. You can just feel it in the air, can't you? There is fear everywhere that
Google has become too powerful. As John Battelle notes, the tide of public opinion
is starting to turn from loving Google to fearing them.
Holiday Search Marketing - This Year There is Still Time
This is a unique year for search engine marketers. In previous years, it could
take anywhere from one to three months to see results from a website optimization.
|
|
12.05.05
Online Retailers Ready Shoppers For Holidays
 By
John Stith
Holiday shopping this year looks to be going better than ever according to metrics
released by Nielsen/NetRatings. Their eShopping Index saw a 29% increase from
home on the day after Thanksgiving, garnering 17.2 million users over 100 online
retailers.
The numbers of users, up from the 13.3 million last year, show major increases
of the growing influence of online retailers and the importance they represent
in the retail environment.
Heather Dougherty, senior retail analyst, Nielsen//NetRatings, told the Center
for Media Research, "... while many shoppers headed out to the stores over the
(Thanksgiving) weekend, the majority first turned to the Internet to check prices
and product availability."
eBay was the top online retailer with 9.5 million visitors. Amazon was second
with 4.6 million followed by Wal-Mart with 3.4 million. The top 10 list was rounded
out by Target at 2.9 million, Best Buy at 2.1 million, Overstock at 1.9 million,
Circuit City at 1.8 million, Dell at 1.6 million, Shopping.com at 1.5 million
and Shopzilla.com at 1.3 million.
The next big question might well be, "What were people buying?" The answer by
far is toys, video games, consumer electronics and computer hardware and software.
The toy/video game segment increased 151.8% from November 18th to November 25th.
Consumer electronics was up 142% and hardware/software 101%.
"The toys and video games experiences the largest increases in traffic were fueled
by the Xbox 360 and the continued popularity of portable game consoles. The consumer
electronics and computer hardware categories also attracted holiday shoppers to
the web to research and purchase this years hottest gift items, including flat-screen
TV's, iPods and other MP3 players," said Dougherty. "Price slashing heavy demand
will drive significant sales in these categories this holiday season."
About
the Author:
John Stith is a staff writer for WebProNews covering technology and business.
Email him here. |
|
