| Recent
Articles |
LinkShare
to be Rakuten's Biggest Acquisition Ever
Japanese Internet shopping portal Rakuten is buying Internet Capital Group partner
Linkshare Corporation for about $425 million in cash. Rakuten...
Men Like Media…A Lot
Forrester Research just released a study about media habits of men versus women.
The numbers are pretty solid that men tend to suck up just about all media more
than women. Together, men...
Sony and Disney Getting Into MMORPG
What's the hottest new MMORPG? Could be Lineage II? Guild Wars? The World of Warcraft?
Yes? No? ToonTown you say? From Sony and Disney. Wow. This could be something
keen. It's family...
Amazon
Ships In Plain Brown Wrapper
Amazon, the world's largest online retailer recently added a new line of products
to their health and personal care section. Amazon realized many...
|
|
09.08.05
The
Promise Of Shopping Search Marketing
 By
Jason Lee Miller
Diversity is key in marketing and a successful campaign will utilize not only
various available media, but media that pinpoints a consumer ready to buy. It
seems obvious, within the scope of the adage, "don't put all of your eggs in one
basket," but every avenue counts. If you haven't thought of comparison shopping
search, you probably should.
Search engine marketing is a great traffic generator, but it can at times lack
the pinpoint accuracy that maximizes return on investment. While visitor volume
is good, a mass of cyber-pedestrians is little different than setting up your
store at the mall. Not everybody's looking for what you're selling.
Big players are getting into the e-commerce sector lately, focusing on comparison
shopping search. Note E.W. Scripps half-billion dollar purchase of Shopzilla.com
and Ebay's $620 million purchase of Shopping.com. Obviously, when that kind of
money is spent, you can be sure they have faith in the potential.
PriceGrabber.com CEO Kamran Pourzanjani relays it quite clearly to E-Commerce
Times. So we'll leave it in his words.
"If you think about it, people
who do a general search may be looking for a variety of things, not necessarily
a product. People who come to comparison sites directly, when they come to PriceGrabber
directly, come knowing what we do and what we provide. They already have a strong
intention of learning about the products and are more likely to be ready to buy
something. The traffic that comes to our sites, or the sites of our partners,
is more skewed to actually purchasing something. It only makes sense that we would
have a higher conversion rate."
About
the Author:
Jason L. Miller is a staff writer for WebProNews covering technology and business.
Contact WebProNews
|
|
