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08.23.05
Shopzilla Research Into Online
Apparel Trends
 By
John Stith
Online retailer search engine Shopzilla just release a study covering Apparel
trends for online buyers. Their BizRate Research division said casual clothing
is the current trend in the work place.
According to Shopzilla, the survey covered 1,396 online buyers and respondents
represented full-time office workers from the government/military, education/training
and healthcare to technology and even entertainment.
The study said 50% of women and 47% of men have worn jeans to work recently. The
study also 30% of those surveyed said a casual attire environment made them more
productive and less than 4% it made work more difficult. The study went so far
as to show 30% of women hadn't worn nylons in over a year.
The rest of the press release goes on to discuss the break down for dress codes
in work environments and the how the business casual dress code is by far the
largest at more than twice of the next closest category.
"People want to work and play all in the same outfit," said Helen Malani,
chief shopping expert, Shopzilla. "Seventy-five to eighty percent of respondents
stated comfort and cost dictate most clothing purchases but, as casual dress has
evolved over the years, we've also seen casual clothing prices evolve too. High-end
jeans and tops can cost up to $500 each so it's really important to comparison
shop for the best price."
Top clothing and accessories searches during the summer on Shopzilla revealed
that casual apparel searches such as sandals, Birkenstocks, Baby Phat, and casual
chic brands like Juicy Couture, New Balance, Lacoste shoes and Seven Jeans topped
the apparel list. Shopzilla, which has more than 30 million products and more
than 55,000 stores, literally has the A-Z of formal and casual clothes - from
angora knee socks and leather chaps to zebra-print shoes.
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