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Ecommerce and Accounting Solutions?
I'm needing to streamline my business. I currently hand write the ledgers, copy and paste to print customer receipts, and my merchant account is separate from all this.
Merchant account suggestions
I'd like to know what merchant accounts people have had good experience with or would recommend. ...
Dealing with a very outdated site
Hi everyone, and thank you for having me aboard....it's been while, but you are the light shining in the darkness of cyberspace when it gets hard to see! ...
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09.13.04
Overture: So Much More Than Pay Per Click
 By Merle
Overture is known for being the Leader in "Pay Per Click" (PPC).Owned by Yahoo, Overture advertisers can reach over 80% of Internet users. If you take a closer look and pop the hood, you'll find a whole suite of useful tools for Marketers.
1) Precision Match: This is where Overture began, back when it was known as GoTo.com. Precision Match is the original "bid for keyword" search engine, and it's still a core utility for Overture users. You select your keywords/phrases and the amount you want to pay per click and you are only charged that amount when someone clicks through to your website.
Overture has relationships with Yahoo, MSN, Altavista, Infospace and others. By bidding into the top three positions, you'll also enjoy exposure on those top search engines as well under what's called "Sponsored Listings." For more, see... http://www.content.overture.com/d/USm/ays/index.jhtml
 2) Content Match: Unlike "Precision Match," where your listings appear on search results pages, "Content Match" displays your listings alongside articles, product reviews, etc. Currently these listings appear on many of Yahoo's content areas (including Entertainment, Finance & Shopping), MSN content areas (including Money & Tech & Gadgets), and other online destinations.
Your listing will only appear on Content Pages that are relevant to your service or product. For example, if you sell fishing gear, your listing might appear on a web page that contains articles or other information on how to be a better angler.
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You can set your bids for Content Match separately from those on Precision Match, giving you the opportunity to track results to see which type is converting best for you.
If you use "Precision Match," Content Match can be turned on or off from within the control panel. For more on this, see... http://www.content.overture.com/d/USm/ays/ays_cm.jhtml
 3) Local Match: If you want to target customers in a certain geographic area then you'll want to take a look at "Local Match." This would be perfect for Mom and Pop operators or those who sell products and services to a local crowd only. There is no monthly minimum, with the minimum bid of only 10 cents per click. This service can be used by those who don't have a website, as Overture sets up a landing page for users of this service. Called a "Locator Page," it displays a map, store hours and a link to your site (if you have one). Local Match listings appear on CitySearch, AltaVista, Yahoo, AllTheWeb and more. For more on Local Search, see http://www.content.overture.com/d/USm/ays/lm.jhtml
Read the Rest of the Article
About the Author:
Merle http://www.EzineAdAuction.com "Where some of the BEST Deals in Ezine Advertising are Made" Buy & Sell Ezine Ads in a live auction setting! Publishers sell off your excess inventory and Buyers pick up some Fantastic bargains. Go now.
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