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06.07.04

Yahoo Japan Drops Google From Search And Switches Ad Format To Overture

By WebProNews

Yahoo's cleansing continues. The internet's most popular portal is keeping its focus on improving its search engine capabilities and keyword advertising. Earlier this year, Yahoo dropped Google from its US search engine in favor of their own algorithm, and it looks like the purge is continuing.

Yahoo announced on May 31st that they would be dropping Google from the Japanese version of their portal. Yahoo's search algorithm will be replacing Google's on Yahoo Japan.

As the two companies entrench themselves for their own search engine battle royale, expect Yahoo to continue their Google purge from whatever regional searches are powered by their chief competitor.
Not only is Yahoo Japan dropping Google from their search engine, starting yesterday, the Japanese portal began having all of its SERP ads served by Overture.

SearchEngineJournal reports that previously, Yahoo Japan search results featured ads served by other search companies, with Overture ads mixed. Now Yahoo Japan will be Overture only.



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Dogpile Search Engine Toolbar Wins PC Magazine Editors' Choice Award

By WebProNews

Metasearch engine Dogpile has won the PC Magazine Editor's Choice Award for their search toolbar. The issue is scheduled to come out on June 8, 2004. This award marks the third major industry award won by Dogpile this year.

PC Magazine editors praised Dogpile's metasearch functionality, which simultaneously searches leading engines such as Google, Yahoo!, and Ask Jeeves, and returns the best results from each.

The magazine was further impressed by the Toolbar's live content ticker, which scrolls any RSS or Atom content feed right in the user's Web browser. Reviewers also noted the Toolbar's wide array of additional features, including yellow and white pages, pop-up blocker, and keyword highlighter to name a few.

The PC Magazine Editors' Choice Award is the latest award to be won by Dogpile this year. In the February 2004 issue of PC World, the magazine's "Web Stars: Best of the Web" feature named Dogpile first runner-up in the Search Engines category, behind category winner Google.


The Dogpile Toolbar also took top honors in the feature to win a "PC World Best Bet Award." In addition, industry newsletter Search Engine Watch recently named Dogpile "Best Metasearch Engine," in both the popular vote and with the publication's editors.

Today, Dogpile also announced the release of their enhanced toolbar. The newest version eases the accessing of syndicated XML content. This, in turn, makes it easier for users to monitor information with a new ticker option that allows for sequential viewing of all feeds within a user's customized list.

"We're delighted to be recognized for our efforts to understand the needs of our users and develop new technologies and features that effectively address them," said Leslie Grandy, vice president of product management, Search and Directory, at InfoSpace, Inc. "The Dogpile Toolbar supports the fundamental mission of our metasearch products: deliver more of the Web to users while streamlining access to the information that is most relevant to them."


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