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Effective online ads.  |
04.26.04

By WebProNews
Interactive Advertising Bureau (IAB) has released the Final Full-Year 2003 Internet Ad Revenue Figures, and the report has revealed that ad sales across the Internet has risen 21% from the previous year. The biggest jump, however, was in keyword sales.
According to the report, keyword ad sales accounted for 35% of ad revenue generated. In fact, the Internet industry as a whole ended the year with a $7.3 billion worth of ad revenue.
| 2002 | 2003 | Display Ads (Banners) | 29% | 21% | Sponsorship
| 18% | 10% | Classified | 15% | 17% | Slotting Fees | 8% | 3% | Keyword Search | 15% | 35% | Interstitial | 5% | 2% | E-Mail | 4% | 3% | Rich Media | 5% | 8% | Referrals | 1% | 1% | | |

1Pai.com.cn, a Chinese auction house jointly established by Yahoo and the Sina Corporation, has been accused by rival auction house Taobao.com of stealing database information. Yahoo China has stated that they would let the joint venture fight back without their help.
Taobao.com, according to Xinhuanet.com, said in an announcement that, "starting from April 9, many of its users found Website access slower than before. In the following days, a lot of pages could not be opened."
Taobao investigated the problem and found that their website had been visited numerous times from a fixed IP address. The investigation also found a spyware program designed to steal customer and merchandise information running.
The trace of the IP address discovered that the domain name was w5.personals.cnb.yahoo.com, an address that belonging to Yahoo China. Taobao said that they had sent a letter from their lawyers to Yahoo Holdings Ltd Beijing office Monday, but has not received a reply as of yet.
Currently, Taobao has around 600,000 registered members.
Zhang Xing, a spokeswoman with the Yahoo-Sina joint venture, said the company has no comment available at this time.

Google has secured the rights to Froogle’s UK domain name. Froogle.co.uk had been cyber-squatted by LWD Internet, an e-commerce solutions provider. The company registered the domain when Google launched Froogle.com, Google’s shopping search engine.
According to SearchEngineJournal.com, when Google tried to register Froogle.co.uk, it was informed of LWD’s ownership. Google contacted LWD twice and received no response. Instead, a 3rd party offered to sell the domain back to Google, and claimed that LWD offered him the domain at 10000 pounds.
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Google claimed that LWD’s ownership of Froogle’s domain was “abusive registration”. Nominet, UK’s registry for .uk names agreed and awarded the rights of Froogle.co.uk to Google.
Thanks to SEJ for the heads up.

There has been no official announcement of when Google's new email service, Gmail, will be available. Google is currently beta testing Gmail in order to fix any bugs and to tweak Gmail based on user requests.
According to Rugles.com, Google yesterday allowed more trial users to sign up for Gmail accounts. In order to receive an "invitation", you had to have a Blogger account through Google. Users with Blogger accounts were allowed to request a Gmail account. Google then accepted a number of these requests. Like the initial trial sign up, not everyone was accepted.
This move caused the speculation about Gmail's official launch to rev up again. A Rugles blogger speculates, "this expansion of the beta circle that Google is performing at the moment makes me believe that we are very close to the official public launch of Gmail."
He went on to say that the number of people "desperate to get a Gmail account" makes Gmail the most awaited Internet service at the moment.
About the Author: WebProNews | Breaking eBusiness News Your source for investigative ebusiness reporting and breaking news.
| | From the Forum: | | Challenge to the SEOs | Here's a challenge to all you Search Engine Optimization companies out there.
Take a look at www.ofsc.on.ca
This site has practically no content on the homepage other than images. There are NO meta keywords or descriptions in the page code, the first part of which consists of hundreds of lines on JavaScript functions. ... |
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