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04.23.04


Yahoo Japan Online Ad Profits See 64% Increase

By WebProNews

Yahoo Japan, the country's largest online portal, according to FinancialTimes.com, reported that its profits more than doubled in the latest financial year. The main reasons for the boost are Yahoo Japan's online auction presence and its online ad revenue.

The company's first quarter profits for this year surged 105% from Y12.1 billion to Y24.8 billion ($228 million). Sales for Yahoo Japan rose to Y7.5 billion, a 28% increase while operating profits jumped to Y41.2 billion, an increase of 71%.
Online advertising revenues saw a substantial increase also. Ad revenue jumped 64% to Y22.2 billion, with much of the focus coming from paid listings for search results. This marks an "overall recovery in Japan's online advertising market."

Other reasons for the company's increased profits are the improved server capacity for its web index and the lowering of fees on its online auction presence. The lowered fees for Yahoo Japan's auction, already the country's largest, boosted sales by 88% to Y20.8 billion.

These impressive financial reports undoubtedly come as good news to Softbank, which owns 41% of Yahoo Japan, as well as Yahoo, which owns a 33.5% stake.

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InfoSpace And Google Extend Result Agreement

InfoSpace, Inc. announced today that the company has extended its agreement with Google in order to provide search results and AdWords ads for InfoSpace's web search properties. The agreement, which began in September 2002, has been extended until 2006.

Omid Kordestani, Google's senior vice president of Worldwide Sales and Field Operations, said, "we're pleased to continue providing InfoSpace with targeted advertising and award-winning search technology, distributing Web search results and relevant advertising to the millions of users who visit InfoSpace's properties and partner Web sites each month."

Effective online ads.

Some of the InfoSpace properties that will be using Google's results and ads are Dogpile, WebCrawler, and MetaCrawler.

"We have worked hard to build a valuable channel for our search provider partners by developing first-rate products and signing agreements to power Web search at some of the most popular sites on the Internet," said Brian McManus, executive vice president, Search and Directory, at InfoSpace, Inc.

InfoSpace uses metasearch technology in order to search leading search engines and provide the most relevant results from them.

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