Free white paper on the essentials of improving web site conversion

	Conversion is the #1 e-metric every executive needs to know!
	What's the conversion rate of your web site? If you don't know, you're not alone. Based on feedback from a recent webcast, more than 66 percent of marketing executives surveyed didn't know their conversion rates. Yet, the same group of executives agreed that “converting more visitors” was the most important web site objective.
	Get ahead of the curve. Download your copy of the free white paper from WebTrends and conversion guru Bryan Eisenberg to learn how you can measure and improve your conversion rates.

	You'll learn: What “conversion” means and why it's important How to effectively measure conversion using web analytics Strategies and best practices on how to improve your conversion rates Case studies of other companies who've succeeded Learn what you need to know about conversion with this free paper

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